I like to say we helped set the stage for Mischief to do all the fun, disruptive stuff eos became known for later.

I was brought in as a creative consultant, working directly alongside the C-suite to rethink the brand from the inside out. eos had built its identity around fashion, but culture was moving somewhere else. We helped reposition and rebrand it to feel more playful, provocative, and native to social media, creating the brand thinking, voice, and creative foundation that would guide what came next.

In other words, before eos started behaving like eos, we helped give it permission to.

You’re welcome, Greg Hahn.

Our work also went beyond advertising. We worked with leadership to develop an ESG and social-impact strategy for the brand, including the initiative that became Shea Better, focused on creating a more responsible shea supply chain. The program was later named a finalist for Best CSR Initiative in the 2021 Glossy Beauty Awards.

We also helped shape eos’s packaging-recycling efforts with TerraCycle, which made this one of those rare engagements where the work touched nearly everything: positioning, identity, creative, culture, sustainability, and how the company wanted to show up in the world.