Joined the BBDO team as a concepter and copywriter for the big reveal of the new mustang. Want to know who was supposed to be in it before Idris? Buy me a bourbon and I’ll spill.

Fun story from this campaign: another writer shared his script for feedback. It opened with a helicopter shot coming over a cliff toward a Hawaiian wedding. When I asked why we needed this, he said, “So I can go to Hawaii for the shoot.” Be careful, brand teams! Copywriters love spending your money in stupid ways.