Joined the BBDO team as a concepter and copywriter for the big reveal of the new Mustang. Want to know who was supposed to be in it before Idris? Buy me a bourbon and I’ll spill.

Fun story from this campaign: another writer shared his script for feedback. It opened with a helicopter shot coming over a cliff toward a Hawaiian wedding. When I asked why we needed this, he said, “So I can go to Hawaii for the shoot.” Be careful, brand teams! Copywriters love spending your money in stupid ways.

Eventually, the campaign came to life and was 3x shortlisted at The One Show. It was also shortlisted at ADC and D&AD, won a Bronze Effie in E-Commerce, picked up Cresta recognition, including Silver, and won an Epica Award.

Fine, the original actor was Brad Pitt.