Stigmas. Legislation. Jargon. Distribution. Cannabis is one of the fastest-growing segments that’s continuously met with challenges that touch every aspect of modern brand building. The Flowerpod team had a groundbreaking product concept and a bold vision that could make cannabis accessible to everyone. But to do it, they needed a partner that could truly help them take idea to execution – from capital raising to finding product/market fit, to brand development, and launching in market. That’s where my company DS came in.

Through our unique Brand DNA methodology and brand studio model for working collaboratively with ambitious founders like FlowerPod’s, we were able to create a highly differentiated brand and product experience that would position HUUE™ as a first-of-it’s kind innovation capable of rallying the entire cannabis category around a new format – one that could effectively lower the barrier for entry, meet the everyday needs of high-performing individuals, and make 
the future of wellness through cannabis a reality for all.