Intelligent Artifacts was a startup AI (Artificial Intelligence) company creating breakthroughs in the AGI (Artificial General Intelligence) space. With the startup in their early rounds of funding, the challenge was creating a brand and experience from the ground up that communicated the complex problems their technology solves in an approachable way. First step in that was learning what any of their tech means/does. What a journey!

Through it all, I collaborated with a brilliant designer, Alex Hornak, and their founder, Sevak, to craft their brand articulation and essence in a way that would separate them from every other AI company out there, because this one actual had a product that could transform the world.

Inspired by the intersections of humanity, machinery, and the possibilities that creates, the brand made huge waves in the military space while successfully not creating a Terminator scenario. They soon got acquired and I should have tried to get some stake first.