If you want to knock the category monster Hidden Valley off of their mountain, you have to be disruptive. That's why we celebrated real ingredients for Sabra's ranch with Nothing Hidden -- a celebration of honesty and transparency.

Not much to this campaign. Why? Because the brief said, “Get us sued by Hidden Valley.” So, we went after them, and they came back at us…within days! So, we never even got the campaign off the ground. We were editing the commercials when it all got shut down. And they were cuuuuuute!

Fun behind-the-scenes fact: In the never-before-seen commercials, there was one wall that was bothering me. It had a yellowish tinge to it that I couldn’t get past. So, we spent thousands of dollars vinyl wrapping it, only for it not to be in any shots. Whoops, sorry, Sabra finance team!