What began as the mere challenge of branding, differentiating, and launching a new CPG brand only grew to new and greater challenges over the years together. But, that’s what comes with being an agency of record to an agile, disruptive lifestyle brand like ZENB. So, from going from zero awareness to an extensive content ecosystem that drove community…to positioning them as more than another snack…to expanding & localizing into global markets…to not only getting through COVID but growing and growing throughout, it was a wild, wonderful ride on ZENB.